Dana is a life long outdoor enthusiast having started skiing at age 5. In high school his pursuits expanded to paddling and climbing while attaining the rank of Eagle Scout in Scouting. Upon graduating from the University of Rhode Island, he relocated to North Conway NH to pursue a life and career in climbing. After working at International Mountain Equipment for a few years, the sea called him home to Rhode Island where he became a full time USA Climbing Coach and route-setter as well as a sub-rep for an established outdoor sales agency. In 2005 he founded Perspective Outdoor, an independent sales agency servicing the Northeastern US, focusing on high end mountain products.